Zabawa Polish-Style Beer
Ethnic Packaging Design
American Advertising Federation Louisville Student Awards
Gold ADDY Award Winner
AIGA Louisville 100 Show Winner
The packaging design for Zabawa — a hypothetical brand of Polish-style beer — features traditional Polish folk art on each bottle. The goal was to create a beverage that would stand out on the shelf, accurately and respectfully reflect Polish culture, and bring something new to the American alcoholic beverage scene.
Researching the current market is the first step. Seeing what’s already out on the shelves will aid in knowing what our competition looks like.
Next, a visual inventory is made of Polish culture, specifically folk art, which is what is going to be featured in this product.
Now, to sketch it out. Pumping out some thumbnails helps to generate ideas.
